The Build

days to live.

What the build looks like, day by day.

See pricing → Apply to cohort →
The 21-Day Timeline

Three phases, no skipped days

Days run consecutively, kickoff to live. We don't parallelize phases to make up time — the schedule is the promise.

Phase 1 · Days 1–5

Discovery

Day 1

Kickoff strategy session

Ninety minutes, by video call. We map your current marketing stack, customer journey, voice signature, and operating constraints.

Day 2

Voice memo collection

You record 30–60 minutes of voice memos answering specific prompts, so we can train your model on how you actually talk.

Day 3

Account & integration audit

We catalog every tool you're currently using and map what stays, what gets consolidated, and what gets eliminated.

Day 4

Customer touchpoint inventory

Every place your business talks to customers — DMs, email, SMS, reviews, in person, ads — gets documented.

Day 5

Discovery wrap session

Sixty minutes, video or phone. We confirm what we heard and present the build plan.

Phase 2 · Days 6–14

Build

Days 6–8

Voice model training

Your voice samples are processed, the brand voice document v1 is drafted, and the first AI responses are generated for your review.

Days 9–11

Module build

Each of the 12 Presence Engine modules is configured specifically for your business. Custom workflows are scoped and built.

Day 11

Mid-sprint checkpoint

A walk-through of the build so far, together, before integration begins.

Days 12–14

Integration & data migration

Your existing tools are connected, contact lists are imported, and sequences are populated.

Phase 3 · Days 15–21

Calibration & Launch

Days 15–17

Voice calibration

You review the first batch of AI-drafted responses, content, and sequences. We tune the voice model based on your feedback.

Days 18–19

Content production sprint

Thirty days of social content created, drafted, and queued for your approval.

Day 20

Final approval pass

You walk through every module and approve everything before it goes live.

Day 21

Live

Your Presence Engine begins running customer-facing operations. The build is done; you own it.

After Day 21

The build ends. The partnership continues.

The system is live and yours. What carries on is the strategy work that keeps it sharp as your business changes.

Year 1 · Included

Strategy & Maintenance

  • Quarterly Business Reviews — four sessions, 90 minutes each, by video call
  • Voice model retrains as your brand evolves
  • New custom workflow builds as your business grows
  • Sequence refinements based on real performance data
  • Direct access to both founders for strategic questions
Year 2 and Beyond
$497/mo · or $5,000/yr

The same scope as Year 1 — reviews, retrains, new builds, and refinements — on the Presence Engine maintenance tier.

Optional. If you don't renew, your Presence Engine keeps running. You just forgo the ongoing strategy work.

Ready When You Are

Twenty-one days from kickoff to owned.

If the build is what you've been looking for, the cohort is the way in. Ten founders a quarter — applications are read in full.

Apply to cohort → See the Engine →